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E-mail Marketing Specialist

About us

Advantage Medical Professionals is a Joint Certified healthcare staffing agency with more than 35 years of experience and named one of the New Orleans Top Workplaces. As a staffing expert we provide thoughtful, custom matched placements for our clients and clinicians with the highest level of support.

 

Duties

  • Maintain Pardot marketing automation integration with Salesforce CRM
  • Creation and development of emails and email templates to align with brand voice and brand guidelines
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices and strategies to align with company goals
  • Work with management to define KPIs, create reports, analyze campaign performance, and compile results
  • Support essential marketing operations initiatives in Pardot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data management and cleansing
  • Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and evaluation of opportunities
  • Plan and execute A/B testing in campaigns to enhance productivity, conversion rates, programs/campaign ROI, and growth
  • Create/modify targets, goals, KPIs for campaigns
  • Other duties as assigned

 

Qualifications

 

Education & Experience 

  • Minimum 1 years of proven marketing automation experience
  • Experience with Pardot, or similar marketing automation platform is required
  • Experience designing, creating, testing, and sending trigger-based campaigns and emails
  • Demonstrated experience with HTML and CSS is preferred
  • Reporting and analytics experience

 

Required Skills & Abilities

  • Bachelor’s degree in marketing, communications, or relevant field, or relevant experience
  • Must have superior communication skills, both written and verbal
  • Must be highly organized and self-motivated with a sense of urgency
  • Strong project management skills
  • Capable of handling multiple tasks with competing priorities under minimal supervision
  • Able to think critically and exercise independent judgment and discretion
  • Excellent attention to detail
  • A/B testing planning and execution
  • Expert knowledge of database management, concepts and best practices
  • Strong working knowledge of Salesforce.com
  • Knowledge of Adobe Suite strongly preferred (Illustrator, InDesign, Photoshop)

 

Position

  • Full-time
  • Will work from Metairie or Covington office
  • Position will be hybrid (3 in-office days required) after 90 day period

 

Benefits

  • Dental insurance
  • Employee assistance program
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Referral program
  • Vision insurance
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